COLOGNE, Germany, Nov. 30, 2016 – Ford today revealed the next generation Ford Fiesta – the world’s most technologically advanced small car – at a special Go Further event in Cologne, Germany.
The next generation Fiesta is unveiled with the most sophisticated range of driver assistance technologies and connectivity features ever in a volume small car in Europe, as part of the most comprehensive and versatile line-up of variants in 40 years of Fiesta history.
Ford revealed four distinctive production variants of the Fiesta, including the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover – the first in a new line up of Active vehicles to be rolled out across the Ford range in years to come.
Three- and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the compelling fun to drive character that has helped make Fiesta the best-selling small car in Europe four years running.
“Fiesta celebrates its 40 th anniversary this year, and that kind of longevity only comes from consistently delivering for customers,” said Jim Farley, executive vice president and president, Ford of Europe. “As the small car segment continues to diversify, our next generation Fiesta will deliver an option for every driver, from downsizing customers who want big-car quality in a small car package, to growing numbers of crossover consumers.”
Among a class-leading range of Fiesta driver assistance features – supported by sensor technologies capable of monitoring up to 130 metres ahead – is an enhanced Pedestrian Detection system that for the first time can identify and prevent potential collisions at night; and the first Ford Active Park Assist system that can deliver brake interventions to prevent low- speed bumps when parking hands-free.
Fiesta is also the first Ford vehicle to feature an exclusive, premium B&O PLAY Sound System, and for the first time offers an openable panoramic glass roof. The Fiesta’s sophisticated SYNC 3 communications and entertainment system is supported by an 8inch floating high-definition touchscreen, and a spacious and ergonomic interior features an almost 50 per cent reduction in centre console buttons for a more intuitive environment.
Cutting-edge powertrains include Ford’s multi-award winning 1.0-litre EcoBoost petrol engine offering up to 140 PS, and a 1.5-litre TDCi diesel offering 120 PS – the first high-power diesel Fiesta powertrain. Ford anticipates CO 2 emissions from 82 g/km, supported by an all-new six- speed transmission with innovative friction reduction technologies.
Expanded Fiesta line-up
The most comprehensive Fiesta range ever meets growing consumer demand for greater choice and improved quality within the B-car segment.
The next generation Fiesta will for the first time be offered as a luxurious Ford Fiesta Vignale model – part of the Ford Vignale upscale product and ownership experience. The Fiesta Vignale joins the Mondeo, S-MAX, Kuga and Edge Vignale models as the highest expression of the Ford brand in Europe, and offers unique 18-inch alloys wheel designs, exclusive exterior detailing and colours, and hexagonal-quilted, tuxedo-stitched leather seats.
The Fiesta Active is the first Fiesta crossover model, combining rugged SUV-inspired styling that includes raised ride-height, roof bars and additional cladding; hatchback practicality; and true Fiesta driving dynamics.
Ford earlier this year introduced for the first time a new range of ST-Line models that deliver exterior and interior styling inspired by Ford Performance models alongside powerful Ford EcoBoost petrol and TDCi diesel engines, for customers who aspire to the sporty image of Ford’s ST models – but do not require the full performance delivered by optimised ST engines and chassis with sports technologies.
The Fiesta ST-Line features sporty exterior styling including unique alloy wheel, grille, front and rear bumper and side-skirt designs. The interior features sports seats, alloy pedals and a flat- bottomed steering, while the driving experience is enhanced with sports suspension.
Also revealed was the stylish Fiesta Titanium, indicative of the high specification and quality that will be delivered to Fiesta customers across Europe. Higher specification Ford models accounted for nearly 60 per cent of sales in the first 10 months of 2016. Titanium models account for 48 per cent of Fiestas sold this year. Fiesta will also be available in a Trend version.
“Registrations of high-specification B-segment models have grown 24 per cent year-on- year, and at the same time, demand for entry level models has grown 11 per cent,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “By introducing our all-new KA+ in the value small car segment, we’ve been able to focus on improving quality, specification and choice for Fiesta customers across the expanded range.”
The world’s most technologically advanced small car
The next generation Ford Fiesta features class-leading range of technologies to enhance comfort, convenience and safety. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres – more than the length of a football pitch.
Fiesta is the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle’s path, using light from the Fiesta’s headlights at night.
The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.
Also offered for the first time on Fiesta is Ford’s Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park handsfree nose-to- tail and side-by- side with other cars. Further enhanced for Fiesta, the technology for the first time can now apply the brakes if drivers do not respond to system guidance and proximity warnings while performing forward and reverse manoeuvres, and a collision with a parked car or obstacle to the front or rear is imminent.
“For some drivers our automated parking technologies deliver a ‘future shock’: they remain so advanced that customers using them for the very first time can be a little awe-struck,” said Darren Palmer, small car vehicle line director, Ford of Europe. “Brake interventions for Active Park Assist can prevent distracted drivers from having low speed parking bumps, and make parking in tight spaces even less stressful.”
Further features available for the first time on Fiesta and offering enhanced functionality include:
Fiesta is the first car in its segment in Europe to offer Cross Traffic Alert, which warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them. The feature is amongst 15 Fiesta driver assistance technologies in total, including Adaptive Cruise Control, Adjustable Speed Limiter, Blind Spot Information System, Distance Indication, Driver Alert, Lane Keeping Aid, Lane Keeping Alert and Forward Collision Warning.
SYNC 3 and B&O PLAY for premium entertainment
Ford’s SYNC 3 communications and entertainment system will enable Fiesta drivers to control audio, navigation and connected smartphones using simple, conversational voice commands.
Simply by pushing a button and saying “I need a coffee,” “I need petrol,” and “I need to park,” drivers can locate nearby cafés, petrol stations or car parks, and find train stations, airports, and hotels. The system is compatible with Apple CarPlay and Android Auto™. SYNC 3 also offers SYNC AppLink, enabling voice-activation of a range of smartphone apps including Glympse, Aupeo, Spotify, MyBoxMan, HearMeOut, AccuWeather, and Los 40 Principales.
The Fiesta’s floating, tablet-inspired 8-inch colour touchscreen can be operated with pinch and swipe gestures. Also offered with SYNC 3 is a floating 6.5-inch colour touchscreen, and a 4.2- inch colour screen is combined with the MyFord Dock that enables users to store, mount and charge mobile devices such as phones and navigation systems. All Fiesta screens offer class- leading resolution and are up to twice as bright as competitors, making it even easier for drivers to read and navigate on-screen information and functions.
Reflecting the consumer shift towards portable digital multimedia, Fiesta delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player offered as an optional extra. DAB radio is available across the range. However drivers choose to access their music, Fiesta’s sound systems will deliver high quality audio, including the first B&O PLAY Sound System to be delivered in a new partnership between Ford and HARMAN.
The exclusive new B&O PLAY systems offer an elevated audio experience with specifically tailored speaker placement and calibration for each vehicle in the Ford range. For Fiesta, this means ten speakers including a boot-mounted subwoofer and a central mid-range speaker on top of the instrument panel, incorporating the B&O PLAY aluminum logo and a unique radiating hole pattern. Total amplifier power is 675 watts, governed by a Digital Signal Processing Amplifier that controls equalization and audio mixing for a rich and powerful sound regardless of seating position.