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Ford Unveils All-New Focus – Most Innovative, Dynamic and Exciting Ford Ever – 20 Years on from Original Game-Changer

04/11/2018

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COLOGNE, Germany, April 10, 2018 – Ford today delivered the global public debut of the all-new Ford Focus, the most accomplished and technically-competent Focus ever.

Following closer collaboration with customers than ever before, the all-new Focus has been developed from the ground up to provide the most confidence-inspiring, intuitive, and rewarding driving and occupant experience of any mid-size family car in Europe.

Focus introduces a new human-centric design philosophy that fuses emotional exterior styling with class-leading aerodynamics; and delivers an interior offering more space combined with high quality materials and craftsmanship.

The most sophisticated range of Ford driver assistance technologies ever offered to Ford customers is seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience. Advanced technologies include:

The all-new Focus remains true to the nameplate’s 20-year legacy of class-leading driving dynamics, further enhanced with the first Focus-application of Continuously Controlled Damping (CCD) technology for the independent front and rear suspension systems; new Drive Modes; an isolated rear subframe for greater refinement; and Ford-patented spring technology.

The occupant experience is enhanced with comfort and convenience features including FordPass Connect embedded modem for connectivity on the move and a new Wireless charging pad for compatible smartphone devices.

Powertrain options include a further optimised version of Ford’s multi-award-winning 1.0-litre EcoBoost and new 1.5-litre EcoBoost petrol engine, both enhanced with Ford’s industry-first cylinder deactivation application for three-cylinder engines. New 1.5-litre EcoBlue and 2.0-litre EcoBlue diesel engines deliver ultimate fuel-efficiency, and a new intelligent eight-speed automatic transmission adapts shift patterns to driving style, and is controlled using a stylish and ergonomic Rotary Gear Shift Dial.

“Our all-new Ford Focus is the pinnacle of technology and driving appeal in its segment,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “The chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy.”

Unveiled in five-door hatchback, wagon and in selected markets four-door body styles, the most comprehensive Focus line-up ever is offered with exclusive personalities to complement the broadest spectrum of mid-sized car customer aspirations, including the stylish Focus Trend and Titanium, sporty Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.

The all-new Focus is the first vehicle globally to be based on Ford’s new C2 platform designed to enhance crash performance; deliver more interior space for Ford’s mid-size models without negatively impacting exterior dimensions; and support improved aerodynamics for better fuel-efficiency. Best-ever craftsmanship and quality is delivered following a €600 million investment at Ford’s Saarlouis assembly facility, Germany.

Ford has sold almost seven million Focus cars in Europe* and more than 16 million around the world since the game-changing first generation Focus was introduced in 1998.

“Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford,” said Steven Armstrong, group vice president and president, Europe Middle East and Africa, Ford Motor Company. “With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we’ve put so much energy into developing an all-new model that is among the very best cars we’ve ever produced.”

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Note: The data information in this press release reflects preliminary specifications and was correct at the time of going to print. However, Ford policy is one of continuous product improvement. The right is reserved to change these details at any time.

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FordPass Connect is an optional extra. The on-board modem will be connected at the time of vehicle delivery. You may choose to opt in/opt out of certain data sharing. The technology will be made available in selected markets in 2018, with the remaining markets following through 2019.

Live Traffic access is complimentary for the first 2 years following the purchase of a new Ford featuring SYNC 3 with navigation; thereafter a licence fee is payable.

Wi-Fi Hotspot (up to 4G) includes complimentary wireless data trial that begins at time of activation and expires at the end of 3 months or when 3GB of data is used, whichever comes first. Afterwards a subscription to Vodafone is required, refer to their website for detail of their data packages. To take advantage of the built-in Wi-Fi hotspot capability, a 2018 Ford vehicle must come with the appropriate hardware, and a data plan is required. Data coverage and service is not available everywhere and terms of your data plan, including applicable message and data rates, may apply.

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