COLOGNE, Germany, Nov. 23, 2016 – Ford Motor Company president and chief executive officer Mark Fields and Ford of Europe executive vice president and president Jim Farley will unveil the new Ford Fiesta at a special “Go Further” event on Nov. 29 in Cologne, Germany.
Ford also will announce details on its Smart Mobility strategy, fuel-saving technology news, and reveal new commercial vehicles to an audience of 2,500 dealers, employees and media at the company’s WHalle inside the Cologne Niehl manufacturing facility – home to the new Fiesta.
“The new Fiesta will be our best expression of Ford – lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Farley said.
Fields and Farley will be joined on stage at the event by members of the Ford teams from around Europe who have helped to transform the Company.
The experience will start at 20:00 CET on the Nov. 29, and will be available to watch live or through replay in English, French,* German,* Italian,* Spanish* and Turkish.* News releases, photos, video and media assets will be available at gofurther.fordpresskits.com.