COLOGNE, Germany, Oct. 10, 2017 – Fear of missing out – or FOMO – is putting young drivers at risk. According to latest data, across Europe, more than 3,600 young people are killed in road accidents each year – and two thirds are drivers. * A desire to stay connected to friends means they are especially prone to potentially deadly distractions from social media, selfies and texts. **
To highlight the dangers involved, Ford, in partnership with award-winning virtual reality (VR) studio Happy Finish and Google, has launched Ford Reality Check, a VR app that brings to life the potentially fatal consequences of driving while distracted.
According to neuroscientist Lynda Shaw, young people are hardwired to be extra sensitive to FOMO – and that’s why they continue to communicate with their friends behind the wheel.
“Studies show that the part of the brain that helps to reduce distress when we are excluded by our peers is less active when we are younger,” said Shaw. “Teenagers find it extremely upsetting to be left out by their group. Importantly, this prefrontal cortex is also associated with functions such as evaluating risks, planning ahead and controlling our actions.”
The Ford Reality Check app uses Google Daydream VR to cast you as a distracted driver picking up friends on the way to a party. Instant messages, phone calls and passengers all compete for attention, sparking a series of near-misses. The final distraction has fatal consequences. In initial tests, 90 per cent of those who used the app said they would change their driving behaviour after the experience.
“Being involved in a car crash can be a life-changing experience – and sadly, for too many young people, one that cuts lives tragically short. We hope that by providing a chilling glimpse of how easily this could actually happen, we will encourage young people to drive more safely,” said Jim Graham, manager, Ford Driving Skills for Life.
Ford Reality Check will be demonstrated at Ford Driving Skills for Life events throughout Europe, and is expected to be made available from the Google Play Store at a later date.
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* Traffic Safety Basic Facts 2016 https://ec.europa.eu/transport/road_safety/sites/roadsafety/files/2015_age.pdf
About Ford Driving Skills for Life
Ford of Europe has committed a total of €12 million in training through its acclaimed DSFL programme since 2013. Free, hands-on classes cover hazard recognition, vehicle handling, and speed and space management. The programme also highlights the risks posed by social media distractions such as texting and taking selfies at the wheel, as well as the dangers of drinking and driving, or driving after taking drugs. This year, Ford will offer free training in Belgium, Finland, France, Germany, Italy, the Netherlands, Poland, Romania, Russia, Spain, Turkey, and the United Kingdom and, for the first time, Hungary and Norway.
About Google Zoo
The Zoo is Google’s creative think tank for brands and agencies.
About Google Daydream VR
The Google Daydream Virtual Reality platform has been designed by Google designed to offer a simple, immersive VR experience. Powered by a supported smartphone, the lightweight headset is complemented by a handheld controller that helps to steer interaction within a virtual world.
About Happy Finish
Happy Finish is a renowned global creative production studio, offering cross-platform creative production services and story telling through immersive, visually rich experiences. Happy Finish are pioneering world-leaders in creating commercial virtual reality, augmented reality, mixed reality and artificial intelligence content for leading global brands, agencies and creatives. At Happy Finish, everything is possible.